Project 90-10 in Action
CURrENT PHASE
We are developing safeguarding programmes tailored to a range of industries, ensuring that children are actively considered in every environment where they may be present. Our aim is to strengthen early awareness, improve protective practice, and embed child‑centred thinking into sectors that may not traditionally view themselves as child‑facing.
Safeguarding Children. No Compromise
We deliver focused safeguarding education to teams across schools, clubs and after‑school environments. Our programmes are built to strengthen early awareness and provide a crucial protective layer against child abuse. We put children's safety at the heart of everything we do.
WHO ARE WE?
ABOUT US
DID YOU KNOW?
DID YOU KNOW?
Project 90‑10 is established for the public benefit to educate, raise awareness and protect children from child sexual abuse. Our educational programmes are being developed by a team of experienced professionals to support safeguarding teams in helping young people understand healthy relationships, what trust means, and how to recognise
Project 90‑10 is established for the public benefit to educate, raise awareness and protect children from child sexual abuse. Our educational programmes are being developed by a team of experienced professionals to support safeguarding teams in helping young people understand healthy relationships, what trust means, and how to recognise when something doesn’t feel right. We equip them with the confidence to question, speak out and know who they can turn to. Our programmes are delivered directly to safeguarding teams, parents and guardians to strengthen protection around every child.
DID YOU KNOW?
DID YOU KNOW?
DID YOU KNOW?
On average, 90% of children who are sexually abused know their abuser. It’s a statistic that must be better understood and prioritised if we are to protect children and eradicate CSA. The 10% message around stranger danger still matters, but the 90% is critical and urgently needs national focus.
Please take a moment to watch the TED Talk b
On average, 90% of children who are sexually abused know their abuser. It’s a statistic that must be better understood and prioritised if we are to protect children and eradicate CSA. The 10% message around stranger danger still matters, but the 90% is critical and urgently needs national focus.
Please take a moment to watch the TED Talk by our Founder, Emma Jane Taylor; It’s not just the strangers we should be careful of. Then, please share it with your network to help raise awareness and strengthen safeguarding for every child.
OUR MISSION
DID YOU KNOW?
OUR MISSION
Our mission is to be a catalyst for real attitude and behaviour change through powerful education and awareness campaigns addressing child sexual abuse. We work to provide protection, support and solutions for children and parents who have already suffered, while also delivering vital education and innovative awareness to the wider publi
Our mission is to be a catalyst for real attitude and behaviour change through powerful education and awareness campaigns addressing child sexual abuse. We work to provide protection, support and solutions for children and parents who have already suffered, while also delivering vital education and innovative awareness to the wider public and key sectors of society. Prevention is at the heart of everything we do, because safeguarding must begin long before harm is done.
DELLAS LAW
Della's Law is a proposed UK law, inspired by Della Wright's fight for justice, aiming to prevent registered sex offenders from changing their names via deed poll. This measure seeks to address a loophole that allows offenders to evade detection and potentially continue offending under new identities.
For more information on Dellas Law and how you can help, please visit The Safeguarding Alliance.
Alexander Barfield
I recently met the Founder and Treasurer of Project 90-10 Charity, and was thrilled to hear about the work being done. They are a charity set up to reduce CSA via education and awareness events/campaigns - and have been working toward their education P.A.C.K programmes being delivered directly to safeguarding teams and introduced in Berkshire. I have nothing but enthusiasm for the work the team are delivering and can't recommend them enough for their considerate and careful development of the sensitive work to protect children.
Alexander Barfield was the High Sheriff of the Royal County of Berkshire in 2024.
